Asia Retail Academy (AsiaRAC) is a League of International Business Leaders, Trainers, and Coaches from various management and operational disciplines. We bring together a combined hands-on experience of over 20 years, with direct experience working with organizations, leaders, and their workforce in Malaysia, Singapore, Oman, Myanmar, India, Thailand, Indonesia, China, the UK, and continue to expand our professional services across many other markets in Asia. AsiaRAC aims to empower human capital in Asia through continuous training and upskilling that is Relevant, Applicable, and Current.

The story of AsiaRAC is one of resilience and vision, born from the challenges of the COVID-19 pandemic. In 2020, amidst the global upheaval, our founder, Mr. Lingesh Lechamanan, also known as BiGGuru, faced the unexpected loss of his job. This setback, however, became the catalyst for a powerful new beginning. Recognizing the critical role of the retail sector in the Asian economy and driven by a passion for the industry, Mr. Lingesh envisioned a center of excellence that would empower and grow enterprises across the region. This vision culminated in the formation of AsiaRAC in 2021.

Initially focused on providing retail solutions, AsiaRAC quickly recognized the broader need for impactful organizational development. We ventured into purpose-driven team building designed to drive organizational goals, and subsequently expanded our offerings to encompass comprehensive corporate training for various industries.

Today, AsiaRAC provides business solutions encompassing corporate training, corporate events, team building, and research and consultancy, serving a diverse range of sectors, including manufacturing, education institutions, oil and gas, and technology.

Our expertise spans a wide range of areas, including leadership development, sales and service excellence, customer experience management, change management, and organizational culture transformation. We are committed to providing cutting-edge research and consultancy services that help organizations navigate complex business challenges and achieve sustainable growth.

We leverage a variety of research methodologies, including market research, data analysis, and qualitative studies, to provide our clients with a deep understanding of their markets, customers, and competitors. With the launch of Asia Research and Consultancy in 2024, we are further solidifying our commitment to providing data-driven insights and strategic guidance to organizations across Asia and beyond.